Brand identity for Yoke an ethical brand, animation and design studio based in Frome UK.

Yoke is a brand and animation studio that is dedicated to making a positive impact on both people and the planet. Studio Founder and Creative Director Jay Bigford approached me to help reimagine the Yoke brand identity. The main goal was to create an identity that was approachable, friendly, and full of personality. I explored a variety of expressive typographic solutions for the wordmark Yoke and in partnership with Jay we ultimately settled on a design that perfectly captured the essence of the studio. I also developed a bright and vivid colour palette that would help differentiate Yoke from other studios and reflect their commitment to creating positive change in the world.

The result is a brand identity that is bursting with energy, passion, and vitality. The new look reflects the realism and optimism that Yoke embodies, and serves as a powerful example of how design and communication can be used to effect meaningful change. It was a privilege to have had the opportunity to work with Jay and the team at Yoke and help them develop a brand identity that truly represents their values and mission.