Founded by seasoned industry expert Laura Janes, Uniquity was created to offer the best marketing choice for financial services businesses.

Uniquity was established with a vision to empower fast-paced financial service businesses. With its specialist marketing support and delivery, Uniquity employs a data-driven strategy and leverages industry experience to deliver a complete outsourced marketing solution, enabling companies to unlock their full potential and attain exceptional results.

Working closely with Uniquity's founder, Laura Janes, I spearheaded the creation of a brand identity that aligned with the company's values and mission. Through a series of workshops, we identified Uniquity's unique proposition, which served as the foundation for the creative concepts presented during the brand process. After careful consideration, we selected a typographic marque that exuded approachability, amiability, and unconventional appeal, all tailored for the financial sector. From there, we translated the branding into a comprehensive set of marketing tools, which included but were not limited to business cards, signage, and an online presence.

My involvement with Uniquity extended beyond the brand identity creation process. Over time, I took on a consultancy role as the Creative Director, where I oversaw the agency's creative output and provided support to junior members of the creative team, working closely with Laura and the team to deliver high-quality marketing services to our clients.