Think. Inspire. Create.

Tinc where looking to create a brand that was instantly memorable and supported their colourful range of original stationary products. From the initial interaction they had a meaningful company name, logo and range of exciting stationary. With only the name ‘Tinc’ as a starting point, tribes were illustrated to represent each colour. The use of tribes helped in producing a sense of belonging, allowed collections to form and helped to feed into the themes used within the product packaging.

The tribes were further brought to life online through 'Tincville' an online community that brought together kids from all walks of life under the banner of five different tribes. By encouraging kids to join a tribe, a sense of belonging was created and reinforced by the key colour themes of Tinc's product ranges. This not only encouraged collecting, but also fostered a sense of community that helped to build a strong brand identity.

The success of Tincville paved the way for the brand's expansion into high street stores, with the company going from one store to thirty in just four years. To support this growth, the brand and characters continually evolved in-store and online, with a constant flow of new products and point-of-sale marketing that got everything "Tincified."

Design at Hello.