The Home Escape
The Home Escape offers bespoke holiday packages for a discerning clientele. Driven to deliver the perfect, unadulterated luxury break with everything you could possibly need – from a personal chef to wellington boots.
To help capture The Home Escapes requirements a series of workshops were undertaken, these helped and informed key usability choices from the outset. Due to The Home Escape targeting a very specific type of end-user a focused selection of personas were also created to identity the types of users and their browsing habits.
To help reinforce The Home Escapes position as a premium and go to for luxury rental a stripped back and minimal approach was taken to the UI. This thinking was also directly influenced by the new brand identity, which centred around the use of minimal colour palette and the architecturally influenced logo mark. Following our discoveries within the research stage an image centred layout was followed allowing the intriguing venues to take centre stage.