Fast, Flexible & Agile HR.

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PeopleGoal was born from Nikolaos Lygkonis and James Stickland's first-hand experience of how destructive big-company processes can be to employee engagement and development. After seeing this they wanted to provide a platform that empowered companies, teams and managers to deliver growth, development and engagement with their most valuable asset - their people. This renewed mission led them to the re-imagining the PeopleGoal brand identity.Peoplegoal's employee experience platform (EXP) is designed for high-growth teams. Giving the ability for companies to engage with their employees through recognition, rewards, surveys and news. While also providing the functionality to manage team members with core HR features such as absence management, asset tracking and onboarding. Companies are also able to boost performance with goal setting, one-to-ones and instant feedback.Nikolaos and James approached me to re-envision the brand identity for PeopleGoal. The team had already carried out several internal brand activities, which enabled me to immediately focus on the goals for the new identity. I collaborated closely with the team and established a clear project framework from the outset. Through an initial workshop, we identified the primary objectives, challenges, and opportunities for the project. The workshop highlighted the importance of communicating 'People', 'Automation', 'Flexibility' and 'Diversity' as key aspects of the new identity. This insight informed the initial creative concepts, ensuring that the strategy and creative work were always aligned. To help support the rollout an in-depth set of brand guidelines was also created allowing the internal team to apply the new identity to both the new PeopleGoal website and also the client facing platform.

"...the workshop helped us get a very clear idea of the brand we wanted to be. We couldn't visualize what it looked like at that stage, but had a good idea of how we wanted to be understood as a brand.."

"Our new brand identify has been a huge factor in pulling the team together. It's clearer to people why we are doing what we do, and people feel more comfortable representing PeopleGoal externally to potential clients and partners."

“...Since launching the new brand we've had a big push on content marketing. This has resulted in more leads at the top of the funnel (20%), and combined with the new brand I feel we're more effective in closing deals...”
– James Strickland, Founder, CTO, PeopleGoal.

"They [brand guidelines] have been amazing, excellent for the internal team. I can't stress that enough. Everyone now has a clear vision of what we are and how to use/implement the brand. The team feels more cohesive and are applying the brand guidelines in their day-to-day work (with some early chasing from us). Externally the brand guidelines have been well received and come across as very professional."

"We partnered with Sam to redesign the PeopleGoal brand and visual identity. From the beginning Sam was professional, organized and delivered excellent work. The concepts were creative and on-the-mark, and the brand-workshop helped to pull together a variety of ideas from the team that we might have otherwise missed. The end result has been a more cohesive team internally, and a professional, timeless brand that accurately reflects our business and our mission. Great work Sam!"

AndEveryone

Ground Floor.
12-13 King Square,
Bristol. BS2 8JH

Ground Floor.
12 - 13 King Square,
Bristol. BS2 8JH