PeopleGoal

PeopleGoal

Engage, Develop, Perform.

–Art-Direction
–Branding
–Brand Strategy
–Brand Workshop

–Art-Direction
–Branding
–Brand Strategy
–Brand Workshop


PeopleGoal is an employee experience platform (EXP) for high-growth teams. Engage your employees with recognition, rewards, surveys and news. Manage your team members with core HR features including absence management, asset tracking and onboarding. Boost performance with goal setting, one-to-ones and instant feedback. Their existing identity was no longer performing for them and a change was needed to help them reach new clients. 

PeopleGoal is an employee experience platform (EXP) for high-growth teams. Engage your employees with recognition, rewards, surveys and news. Manage your team members with core HR features including absence management, asset tracking and onboarding. Boost performance with goal setting, one-to-ones and instant feedback. Their existing identity was no longer performing for them and a change was needed to help them reach new clients. 

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"...the workshop helped us get a very clear idea of the brand we wanted to be. We couldn't visualize what it looked like at that stage, but had a good idea of how we wanted to be understood as a brand.."

"...the workshop helped us get a very clear idea of the brand we wanted to be. We couldn't visualize what it looked like at that stage, but had a good idea of how we wanted to be understood as a brand.."

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“...Since launching the new brand we've had a big push on content marketing. This has resulted in more leads at the top of the funnel (20%), and combined with the new brand I feel we're more effective in closing deals...”

James Strickland, Founder, CTO.

“...Since launching the new brand we've had a big push on content marketing. This has resulted in more leads at the top of the funnel (20%), and combined with the new brand I feel we're more effective in closing deals...”

James Strickland, Founder, CTO.

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“From the beginning Sam was professional, organized and delivered excellent work. The concepts were creative and on-the-mark, and the brand-workshop helped to pull together a variety of ideas from the team that we might have otherwise missed. The end result has been a more cohesive team internally, and a professional, timeless brand that accurately reflects our business and our mission.”

“From the beginning Sam was professional, organized and delivered excellent work. The concepts were creative and on-the-mark, and the brand-workshop helped to pull together a variety of ideas from the team that we might have otherwise missed. The end result has been a more cohesive team internally, and a professional, timeless brand that accurately reflects our business and our mission.”

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"They [brand guidelines] have been amazing, excellent for the internal team. I can't stress that enough. Everyone now has a clear vision of what we are and how to use/implement the brand. The team feels more cohesive and are applying the brand guidelines in their day-to-day work (with some early chasing from us). Externally the brand guidelines have been well received and come across as very professional."

"They [brand guidelines] have been amazing, excellent for the internal team. I can't stress that enough. Everyone now has a clear vision of what we are and how to use/implement the brand. The team feels more cohesive and are applying the brand guidelines in their day-to-day work (with some early chasing from us). Externally the brand guidelines have been well received and come across as very professional."

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“Our new brand identity has been a huge factor in pulling the team together. It's clearer to people why we are doing what we do, and people feel more comfortable representing PeopleGoal externally to potential clients and partners.”

“Our new brand identity has been a huge factor in pulling the team together. It's clearer to people why we are doing what we do, and people feel more comfortable representing PeopleGoal externally to potential clients and partners.”

AndEveryone

Studio B,
14 Backfields Lane,
Bristol. BS2 8QW

Studio B, 14 Backfields Lane,
Bristol. BS2 8QW

hello@andeveryone.com
+44 (0)7543 834326

hello@andeveryone.com
+44 (0)7543 834326