Keycraft an already successful toy distributor were looking to grow and establish themselves as a fore-runner within the marketplace. Feeling that their current branding didn’t communicate the fun, friendly and playful nature of their business a marque was designed to focus on all the positive aspects of the brand that of, Joy, Happiness, Fun, Love and Optimism.

–Art Direction 
–Printed Collateral

To express these values within the marque a set of individual symbols were created, the heart, smile and tick all combine to form the letterform. These properties are at the core of the company and now reflected within their identity.

Designed at

keycraft brand design bright
billboard for keycraft london
brand book keycraft toys

The resulting rebrand saw the company enjoy significant growth and allowed them to fully reposition themselves in the marketplace.

packaging tape for keycraft
tote bag for keycraft toys branding
signage for keycraft toys
corporate stationery set for keycraft
front cover design for keycraft
brochure design for keycraft toy


Ground Floor.
12-13 King Square,
Bristol. BS2 8JH

Ground Floor.
12 - 13 King Square, 
Bristol. BS2 8JH
+44 (0)7543 834326

+44 (0)7543 834326