Bold reimagined identity for Haymans Group a nationwide provider of facilities management and property services. 

With an extensive range of services Haymans Group has always been on-hand to provide businesses with the essential maintenance services they require. From commercial deep cleaning and painting to a wide range of security services, their team of facilities management experts help to tailor the right solution for their clients.

Haymans Group founder, Anthony Marshall, approached me to develop an identity that aligns with the company's people-first culture and reflects their ambitious plans to rapidly expand. The new identity needed to feel established and instantly credible, while avoiding being overtly corporate or cliché. The primary marque is built around the 'H' which is used to incase an arrow referencing the forward thinking nature of the business, with the remaining negative space housing a minimalist building symbol to represent the spaces Haymans Group predominately operate within. The deliverables for the project included the new brand identity system, which consisted of the logo, typographic treatment, colour palette, and brand guidelines which provided a clear framework for the rollout across all touchpoints, including marketing collateral, signage, and digital media.