To accompany the opening of their first restaurant Friska undertook a total rebrand, they were looking to expand and engage with new customers while not alienating their current base. Friska also wanted to retain their independent asethetic while slowly building a larger audience.
To completely understand Friska's vision an extensive session of brand workshopping and positioning was undertaken, these findings then filtered back into all the creative work produced.
Designed at 01134.co.uk
The rebranding and positioning process helped Friska to expand from their initial two restaurants to five with continual growth predicted over the coming years with a forecast of 50 sites within 10 years.