A dynamic, innovative and inspiring event identity for the leading-cloud based rebate management company Enable.

Catalyze 2022 an event held by Enable, the leading cloud-based software solution for B2B rebate management, brought together innovators and thought leaders from the rebate management community across the globe. As the first event of its kind, the conference aimed to share and learn best practices, including how to generate increased revenue and profit growth from rebate deals and how effective rebate management enables organisations to serve customers better together.

I was approached by the Enable team to brand the event from scratch. After conducting a Research and Analysis phase a remote brand workshop with the US and UK Enable marketing team was undertaken. From this the objectives and opportunities for the event became clearer namely: to establish Catalyze as innovative, exciting, and inspiring, create a flexible event identity, make a lasting impression, and leave the audience feeling inspired and intrigued. Initial creative concepts wrapped in these objectives were then presented with sensitivity to the existing Enable brand identity also being considered.

The selected route was based on the rationale of catalyst reactions, with the reaction intersection point informing the graphic marque. This route was then rolled out at pace through all deliverables for the event, spanning print, digital and environmental graphic applications. Working across the globe with other suppliers and under tight turnarounds I produced and designed all the collateral for the event. Additionally, I worked with the talented team at United Projection to design and oversee the project mapping visuals for the event.