The Carrot Foundation is a charity dedicated to enhancing the lives of people in the wider Bristol area.

The Carrot Foundation is a non-profit organization committed to improving the quality of life for individuals within the Bristol community. Their mission is to promote love, education, and personal development for all. Unfortunately, vulnerable members of our society can be deprived of access to familial support, education, and guidance. To address this, The Carrot Foundation strive to offer opportunities to those in need. Their initiatives include courses, workshops, and Carrot Community projects, which work towards helping to create a stronger sense of community.

One of the key objectives for the new identity was to project an image that was approachable, friendly, and inclusive. These characteristics would help create a sense of belonging and encourage users to engage with the organisations services and products.

The logomark is framed around the concept of incorporating a carrot into the word. The carrot, as a symbol of growth, represented the personal growth users could experience. Placing the carrot in the centre of the logomark emphasised its significance and made it the focal point of the design. To help reinforce the concept, a heart was included. The heart symbol, with its associations to love, warmth, and compassion, helped tie the idea of personal growth to the organisations goals of inclusivity and friendliness. Together, the carrot and heart design elements embodied the values of The Carrot Foundation and effectively communicated them to potential users.