Wanting to stand out within the sector and appeal more to the design aware – A modern bespoke mark was crafted referencing shards of light and refraction.


Vulcan were in need of a new fresh brand identity that would allow them to confidently approach clients within design aware sectors particularly that of the Architectural field – the solution was to create a flexible highly graphical mark referencing the movement of light.

The success comes from the ability of the mark to switch from complex graphic style for design-lead premium clients to a toned back typographic solution for more mid-range clients.

Designed at Hello.