Tinc were looking to create a brand that was instantly memorable and supported their colourful range of original stationary products. From the initial interaction they had a meaningful company name, logo and range of exciting stationary.
–Digital Website Design
The brand was built from only these starting elements with tribes created for each colour, a safe online community for children was created called ‘Tincville’ allowing children to show their creative use of the products, while become involved in exclusive competitions and forge friendships.
The use of tribes helped in producing a sense of belonging, allowed collections to form and help to feed into the themes used within the product packaging.
Designed at Hello.