One25 is a Bristol based charity that reaches out to women trapped in, or vulnerable to, street sex work, supporting them to break free and build new lives away from violence, poverty and addiction.
“It was at my lowest when I came into contact with One25. They came out on a van with coffee and sandwiches and those ladies just loved me when I couldn’t love myself.”
One25 reaches out to women trapped in, or vulnerable to, street sex work, supporting them to break free and build new lives away from violence, poverty and addiction.
As a visually challenging brief to undertake this required a careful consideration placed to how the charity wanted to be positioned and viewed. The identity had to speak clearly and feel approachable to their service users while also being a strong enough mark to target potential investors and represent the strength shown by the woman they support.
The One25 heart motif represents many different facets to how they operate and are seen by their service users with a clear sense of this love and compassion observed from the initial meetings and how staff talked about why they became involved.
The brand identity was run throughout all promotional collateral giving them a stronger and more consistent new identity. A comprehensive set of guidelines was also crafted to allow the brand to evolve while maintaining a level of consistency and consideration to all promotional material.
“I very much enjoyed working with you on the branding process. The consultation worked really well, with trustees, volunteers and staff involved, and you quickly got to grips with who One25 is and what design would reflect that best.”
“I am particularly pleased with the logo and palette, guidelines around use and creativity with the gradient imagery concept. These things all help One25′s brand stay distinct and professional and help us raise awareness.”
“The branding successfully conveys the core values of unconditional love and care for the women we support and One25′s creativity and professionalism. You’ve done an excellent job.”
Fundraising and Communications Manager