Love to Ride

Love to Ride is an initiative all about showing more people how easy and enjoyable cycling is. Focused on spreading the love of cycling to a wider group of individuals and through events held within companies.

–Art Direction

Love to Ride required a brand that could attract and communicate easily its objectives too a wide demographic of prospective users. One that also felt contemporary yet approachable – The solution was to create a marque that represented the momentum created through the act of cycling. This visual cue was then taken through to an individuals own personal goals where the idea of momentum could be used to encourage, support and map out a users progress.

Concept pitch designed at Hello.