Keycraft an already successful toy distributor were looking to grow and establish themselves as a fore-runner within the field. Feeling that their current branding didn’t communicate the fun, friendly and playful nature of their business a mark was produced focusing on all the positive aspects of their brand that of Joy, Happiness, Fun, Love and Optimism.


To express these values within the mark a set of individual symbols were created, the Heart, Smile and Tick that all combine to form the Keycraft ‘K’. These properties are at the core of the company and now through their mark are also represented in the core of their identity.

The resulting rebrand saw the company enjoy significant growth and allowed them to fully reposition themselves in the marketplace. Designed independently from fruition of the mark through to its final implimentation throughout all stationery items / signage and marketing collateral items through to online application.

Designed at Hello.