Rebranding of Bristol independent food outlet Friska.
The rebranding and positioning process helped Friska to expand from their initial two restaurants to five with continual growth predicted over the coming years with a forecast of 50 sites within 10 years.
To accompany the opening of 70 Queens Road a total rebrand was undertaken by Friska who were looking to expand and engaged with new customers while not alienating their current base. Friska wanted to retain their independent roots but be able to entice a larger new audience to sample their food.
To completely understand Friska’s vision an extensive session of brand workshopping and positioning was undertaken, these findings then filtered back into all the creative work produced.
Designed at Hello.